Welcome to Niya SG
At Niya SG, we’re redefining fun through the power of social gaming and community. Our mission is simple: to bring people together through exciting, interactive experiences that go beyond the game. We’re committed to pushing the boundaries of social gaming and dedicated to delivering the best social gaming experience around.
Our vision
What sets us apart is our unwavering commitment to fairness, transparency, and user satisfaction. Every game, every feature, and every player interaction is designed with care — because we don’t just want users to play; we want them to feel part of something bigger. From free-to-play slot titles and instant win games to immersive social mechanics and player rewards, we’re focused on building with both high-energy and high-integrity.
Our passion
As Niya SG grows, we remain driven by the same passion that started it all: to lead with innovation and constantly push what’s possible in the world of online entertainment. Whether you're here to play, partner, or build with us — welcome to the new era of social gaming.
About
We’re more than just a gaming company — we're a passionate team of innovators, experience-builders, and creators dedicated to redefining the social gaming experience.
100% Trusted
We proudly operate CoinsRoyale, a free-to-play social gaming platform built on fun and fairness. At the heart of everything we do is a simple belief: people come first — our players and our team.
Game-changing technology
We blend cutting-edge technology with a people-first mindset to deliver engaging, entertaining, and responsible gaming experiences to players across the United States.
Leveraging years of industry knowledge
With decades of industry experience behind us from some of the top global gaming companies, we’re excited to bring our passion and expertise to create thoughtful design, engaging gameplay, and a relentless focus on the user experience.
Innovation at our core
Driven by creativity and united by a love for play, we believe gaming should be more than entertainment — it should be social, inclusive, and unforgettable.
Putting people first—customers and community alike
From design and development to customer care and community engagement, every member of our world class team is committed to delivering fun with purpose and reimagining what social gaming can be.
Redefining what’s next
We’re just getting started — and we’re excited to lead the way into the future of social gaming.
Careers
We’re building something special — and we’re looking for passionate, talented people to help us do it. At Niya SG, we believe work should be fun, purposeful, and collaborative. Our team thrives on creativity, supports one another, and shares a deep commitment to creating the best experience for our community.From product to marketing and customer experience, every role here contributes directly to the experiences we create for our community.
We share a deep belief in the power of play with purpose — and a commitment to building something truly special. We collaborate across disciplines, celebrate bold ideas, and empower one another to grow, take risks, and make an impact.
If you’re energized by innovation and creating exceptional experiences, we’d love to hear from you.